Happy New Year everyone!
The beginning of a new year is a great time to set goals. A recent post from Quartz addresses the price of achievement. We’ve all heard “No pain, no gain”. Taking it a step further, to achieve a goal, the gain for you must outweigh the required pain and sacrifice. (This reminded me of a dialog in The Avengers between Nick Fury and Thor) –
Nick Fury: “A lot of guys think that. Until the pain starts.”
Thor: “What are you asking me to do?”
Nick Fury: “I’m asking, what are you prepared to do?”
What are we prepared to do to reach our goals? What pain are we willing to endure, what sacrifices are we willing to make? Will it be enough? Success depends on finding ways to tolerate (or better yet, actually enjoy) the actions necessary to achieve our goals. Examples from the post: “People who enjoy the struggles of a gym are the ones who get in good shape. People who enjoy long workweeks and the politics of the corporate ladder are the ones who move up it. People who enjoy the stresses and uncertainty of the starving artist lifestyle are ultimately the ones who live it and make it.”
To increase your odds of success, (a) select goals that you are willing to sacrifice enough for, and (b) find ways to make the pain and sacrifice endurable, or even enjoyable. The key to goal achievement – the gain must outweigh the pain.
Developing a clear business strategy is a must for success, and much easier said than done. Check your current organizational strategy against these insights provided by a former Netflix employee. See the full article at “How to Copy Netflix”.
- Strategy is, by definition, “a careful plan or method for achieving a particular goal usually over a long period of time.” Always make sure you know where you’re going.
- Being clear guides tactical execution and informs what you should and should not do.
- The Netflix brand position was, “The best way to rent DVDs.” This provided no real foundation to generate future messaging and not a clear understanding of what we needed to be for the consumer in order for them to consider our offer.
- The brand position became, “Movie enjoyment made easy.” From that point on, everything had to play off that position.
- A well-researched brand position provides strategic guidance for everything the company does.
- It is always a good idea to gut-check decisions along the way. Even if it comes at a short term-pain, reversing a decision to align to the long-term strategy for the bigger payoff is the right thing to do.
- Strategic thinking as applied to company culture provides clarity for everything from hiring to policy development and can lead to amazing gains.
- A clear strategy for your offering allows for clear consumer understanding and adoption. It can also help guide pricing structure, product/feature development, and more.